Omni The Label

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Vacation mood
Boss mode
For him
Everyday edit
Details matter
The Art of layering

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Best Sellers

A person standing against a white background, wearing a light blue lounge set with green stripes and a small red heart charm on the front. uae ksa qatar omni the label Omni the label, casual cloth fit long sleeve shirt and matching pants in light blue with green stripes girl in a g wagon uae ksa qatar omni the label
The Day Off Lounge set Sale priceQAR 820.00
A model wearing a white loose-fit shirt and matching shorts with the text 'Serial Chiller' embroidered on the chest.UAE, KSA, QatarWhite linen top styled open over a tank top, highlighting the shirt’s airy construction and loose-fit design.UAE, KSA, Qatar
The Serial Chiller linen set in White Sale priceQAR 585.00
Woman wearing a nude linen co-ord set with short-sleeve shirt and drawstring shorts from Omni The Label, styled with a white top for a minimal summer look UAE KSA QatarClose-up of nude linen shorts from Omni The Label, highlighting the natural fabric texture, elasticated waistband with drawstring, and relaxed silhouette designed for everyday comfort UAE KSA Qatar
The Serial Chiller linen set in Nude Sale priceQAR 585.00
51% OFFPouch in brown color with serial chiller print UAE, KSA, Qatarone side printed pouch in brown color UAE, KSA, Qatar
The Serial Chiller Pouch Sale priceQAR 47.00 Regular priceQAR 95.00
Back view of white collared shirt by Omni The Label with Arabic embroidery reading "The future belongs to those who believe in their dreams" popular style in UAE KSA QatarFull front view of white shirt from Omni The Label featuring minimal collar design modern Middle Eastern style Qatar UAE KSA
The Everyday Shirt in White Sale priceQAR 440.00
A female model wearing a blue linen shirt and a matching pair of shorts, standing against a plain backgroundLight blue linen shirt and shorts set for women by Omni The Label, styled on model against neutral studio background UAE KSA Qatar
The Serial Chiller linen set in Blue Sale priceQAR 585.00
Woman wearing white fitted T-shirt with Arabic calligraphy print on the back, designed by Omni The Label. Modern streetwear Qatar, UAE, KSA. Sustainable fashion meets culture and comfort.Front view of model wearing minimalist white T-shirt from Omni The Label with subtle branding—perfect for casual wear KSA UAE Qatar
The Omni T-shirt in White Sale priceQAR 180.00
32% OFFModel wearing The Next Wednesday Skirt in off-white with Arabic embroidery, styled with white top – UAE, KSA, QatarClose-up of light brown Arabic embroidery on cream skirt, translating to "Talk to me so I can see you" – UAE, KSA, Qatar
The Next Wednesday Skirt Sale priceQAR 268.00 Regular priceQAR 395.00
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Linen

A person wearing a camel brown kaftan with Arabic embroidery on the back.Front view of camel brown kaftan from Omni The Label featuring clean lines and relaxed silhouette perfect for Qatar UAE KSA wardrobes
The Camel Brown Kaftan Sale priceQAR 1,290.00
25% OFFA man wearing a white linen shirt with half-hidden front buttons and 'Free Your Mind' embroidery on the back left side.Full front view of model wearing the white St. Tropez Linen Shirt by Omni The Label – UAE, KSA, Qatar
St. Tropez linen shirt in White Sale priceQAR 450.00 Regular priceQAR 600.00
A model wearing a white loose-fit shirt and matching shorts with the text 'Serial Chiller' embroidered on the chest.UAE, KSA, QatarWhite linen top styled open over a tank top, highlighting the shirt’s airy construction and loose-fit design.UAE, KSA, Qatar
The Serial Chiller linen set in White Sale priceQAR 585.00
25% OFFMale model showing the back of light blue St. Tropez linen shirt with Arabic "Free Your Mind" embroidery UAE KSA QatarModel wearing light blue linen shirt from Omni The Label, partially buttoned, standing with relaxed posture KSA UAE Qatar
St. Tropez linen shirt in Blue Sale priceQAR 450.00 Regular priceQAR 600.00
25% OFFBack view of model wearing the nude St. Tropez linen shirt with Arabic embroidery reading "Free Your Mind" on the upper left side KMale model walking in the Marbella nude T-shirt by Omni The Label with Arabic embroidery reading this too shall pass shown in motion to highlight soft lightweight slub jersey fabric ideal for UAE KSA Qatar Model wearing the nude St. Tropez linen shirt from the front, showcasing its sleek, button-down design and relaxed fit Male model walking in the Marbella nude T-shirt by Omni The Label with Arabic embroidery reading this too shall pass shown in motion to highlight soft lightweight slub jersey fabric ideal for UAE KSA Qatar
St. Tropez linen shirt in Nude Sale priceQAR 450.00 Regular priceQAR 600.00
Woman wearing a nude linen co-ord set with short-sleeve shirt and drawstring shorts from Omni The Label, styled with a white top for a minimal summer look UAE KSA QatarClose-up of nude linen shorts from Omni The Label, highlighting the natural fabric texture, elasticated waistband with drawstring, and relaxed silhouette designed for everyday comfort UAE KSA Qatar
The Serial Chiller linen set in Nude Sale priceQAR 585.00
A female model wearing a blue linen shirt and a matching pair of shorts, standing against a plain backgroundLight blue linen shirt and shorts set for women by Omni The Label, styled on model against neutral studio background UAE KSA Qatar
The Serial Chiller linen set in Blue Sale priceQAR 585.00
A woman wearing a blue linen collared abaya with sequins, featuring a A-line cut and fabric-covered buttons, middle east saudi kuwait qatar modest fashion A woman wearing a blue linen collared abaya with sequins, featuring a A-line cut and fabric-covered buttons, middle east saudi kuwait qatar modest fashion
The Linen Collared Abaya in Blue Sale priceQAR 910.00
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Abayas

Sold outBack view of black abaya with gold Arabic embroidery walking in urban setting Omni The Label Qatar UAE KSAOutdoor back shot of black abaya with gold embroidery flowing silhouette Omni The Label UAE KSA Qatar
Abaya with classic sleeves Sale priceQAR 1,690.00
A person facing away from the camera wearing a black abaya with gold embroidery on the back and adjustable sleeves UAE KSA Qatarrunaway from paris fashion week of abayas, a black abaya with arabic caligraphy embroidered on the back by omni the label
Abaya with adjustable sleeves Sale priceQAR 1,690.00
A woman wearing a green flowing abaya with cascading layers and embroidery on the front.UAE Qatar KSABack view of green Flow Abaya showcasing fluid cut and elegant drape – UAE, KSA, Qatar
The Flow Abaya in Green Sale priceQAR 830.00
A model wearing a brown silky flow abaya with cascading layers and Arabic calligraphy embroidery on the front.Back view of the brown Flow Abaya by Omni The Label, showcasing the abaya’s full length, wide sleeves, and clean tailoring KSA UAE Qatar
The Flow Abaya in Brown Sale priceQAR 830.00
A person wearing a camel brown kaftan with Arabic embroidery on the back.Front view of camel brown kaftan from Omni The Label featuring clean lines and relaxed silhouette perfect for Qatar UAE KSA wardrobes
The Camel Brown Kaftan Sale priceQAR 1,290.00
30% OFFModel wearing burgundy Qatar National Day Abaya outdoors with gold headpiece and white inner dress – UAE, KSA, Qatar Qatar National Day Abaya styled on beach with wind-swept silhouette – UAE, KSA, Qatar
Qatar National Day Abaya Sale priceQAR 602.00 Regular priceQAR 860.00
50% OFFA model wearing a two-tone abaya with green and blue colors, featuring a flowing silhouette with a vertical cut and a tie at the neck.A model wearing a two-tone dress with green and blue colors, featuring a flowing silhouette with a vertical cut and a tie at the neck.
The Emerald Wave Abaya Sale priceQAR 595.00 Regular priceQAR 1,190.00
Elegant black abaya cover-up with subtle shimmer, worn by model standing against light grey background — modern modest fashion by Omni The Label. Elegant black abaya cover-up with subtle shimmer, fashion by Omni The Label.
The Midnight Abaya Sale priceQAR 800.00
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Abayas

Abayas

 Kimonos

Kimonos

 Sets

Sets

 Short sleeves

Short sleeves

 Small goods

Small goods

 Menswear

Menswear

PARIS FASHION WEEK 2024

In 2024, Omni The Label proudly took the international stage at Paris Fashion Week, showcasing its signature fusion of Middle Eastern artistry and modern European design. With intricate Arabic embroidery and timeless silhouettes, the collection captivated audiences and highlighted the brand’s commitment to cultural storytelling through fashion. This milestone marked a defining moment in Omni’s journey — from a regional favorite to a globally recognized name.

Where the Fusion of East and West Creates Timeless Fashion

At Omni The Label, we craft stories one thread at a time — where European elegance meets Middle Eastern soul. Each piece is designed with intention, merging beauty and practicality, and brought to life with purpose through Arabic calligraphy that inspires and uplifts. Born from the desire to create culturally respectful, versatile fashion for modern life in the Middle East, our garments go beyond trends. They carry meaning, celebrate unity, and speak to those who believe clothing should tell a story — of heritage, of empowerment, and of identity.

About the founder

Omni The Label was founded by a European expat who has called the Middle East home for over two decades. A passionate traveler with a love for diverse cultures, she found deep inspiration in the vibrant mix of traditions that flourish in Qatar — a country that beautifully brings the world together. The brand was born out of her desire to create clothing that speaks to expats like herself — those who struggle to find garments that align with regional customs, yet remain versatile enough to wear anywhere in the world. With a blend of European elegance and Middle Eastern charm, each piece is designed to be both culturally respectful and globally wearable. Featuring meaningful Arabic calligraphy, every garment tells a story — a wearable memory of time spent in the Middle East, and a source of inspiration to carry with you, no matter where life takes you.
Omni the label packaging, high quality clothing great for gifts

Our Commitment to Perfection and Attention to Detail

At Omni The Label, we are dedicated to perfection in every aspect of our creations. From the intricacy of our designs to the precision of our craftsmanship, we leave no detail unchecked. Our commitment to quality extends to every facet, including our packaging. We take pride in ensuring that your unboxing experience is as remarkable as the product itself which reflects our passion for excellence from the moment it arrives at your doorstep. We believe that it's the attention to even the smallest details that sets our brand apart.