this Is
Our Story
The Beginning
Born in Qatar.Shaped Between Two Worlds.
Nearly twenty-five years in Qatar changed the way I saw culture, clothing and the idea of belonging. Somewhere between European roots and the Middle East I came to call home, OMNI was born. When it was time to turn that vision into something real, there was only one person I wanted beside me. We had known each other since childhood. By then, our lives had taken us to different parts of the world — mine to the Middle East, hers in Europe — yet we had always shared a remarkably similar way of seeing things. Often, one of us sees something before the other has even said it. An idea, a detail, a feeling that something is right — or that it isn't. I could have taken the journey alone. I simply didn't want to. And so, something born in Qatar became something shaped between two continents.
One Vision. Two Perspectives.
There is something rare about creating with someone who sees what you see, often without explanation. We may live on different continents, but creatively, there is an instinct between us. We notice the same details. Question the same things. One of us can send a thought halfway across the world, only to discover the other was already thinking it. That doesn't mean we always agree. Every collection is discussed, questioned and refined. Pieces are redesigned countless times. Ideas we once loved are sometimes abandoned entirely. Nothing stays simply because we have already invested time in it. We keep going until we both look at something and know.
This is OMNI.
Inspired by Culture
Designed Between Two Continents
One of us in the Middle East. One in Europe. Every idea travels between us. Sketches become conversations. Conversations become garments. A thought that begins in one place is questioned, refined and completed in another. Distance has never separated our creative process. It has become part of it. OMNI exists somewhere between these two worlds — shaped by both, defined by neither.
Inspired by Culture
Living in Qatar changed the way I understood clothing. It introduced me to a culture where craftsmanship, calligraphy and tradition are not simply references to the past, but part of everyday life. Over time, those influences naturally became part of OMNI. Arabic words and poetry appear throughout our collections. Not simply as decoration, but because language carries meaning. Traditional references appear with the same intention — never to reinvent what already has an identity of its own, but to acknowledge the culture that has influenced us. At Paris Fashion Week, one of our looks featured the traditional Gulf Batoulah. For those who recognised it, it carried a familiar history. For those seeing it for the first time, it became an invitation to discover something beyond the familiar. It wasn't there to transform tradition into a trend.
It wasn't there to turn tradition into trend. It was there because it belonged to the story we were telling. We don't create to reinterpret tradition. We create to celebrate it — with respect.