Paris Fashion Week 2024

From Qatar to the Runways of Paris.

A collection built on two continents took its place on an international stage — carrying Arabic calligraphy, European silhouette, and a story twenty-five years in the making.

The Lead-Up

Every piece questioned. Every detail refined.

Months of work between two continents converged on a single collection — sketched, argued over, and rebuilt until it was ready to be seen.

Carried With Respect

One look carried the traditional Gulf Batoulah.

Not there to turn tradition into trend. It was there because it belonged to the story being told — a moment of recognition for some, an invitation for others.

The Moment

A milestone twenty-five years in the making.

From a regional favorite to a name recognised on an international stage — without losing what made it OMNI in the first place.